As around 80% of world's (and corporations') information is stored in unstructured data, automated processing and analysis of large amount of text information is paramount for productivity and efficiency in our modern world.
Audience Profiling and Segmentation are critical for steps for online advertising.
We apply automated text categorization to social network data to profile and segment customers
according to their interests.
We also visualize the audience segments by incorporating
information about the audience size and scope of their influences.
(In the illustrated example on this page, we observe that people interested in luxuary cars
are often interested in Technology and Computing,
Sports, Arts, and various Hobbies. This information can be used for effective marketing and targeting.)
(Automatically generated based on data of a luxury car brand)